The background of your video is a character with its own voice, tone and visual cues. It can be subtle and hardly noticed; it can also be loud, pull focus, and add new meaning. So successful storytelling hinges on choosing the right background that will compliment your message.

I’ve evaluated 15 common background options based on ease of use, atmospheric variables and whether or not suitable for DIY (Do it yourself) recording with consumer grade cameras like smartphones.

2020 is the year a twister scooped us all up and dropped us in a brand new technicolor reality. In this adapted couch potato way of life, virtual correspondences are no longer just another option, and a sleek digital appearance is as crucial as remembering to put on pants before leaving the house — back when we left the house. But with a myriad of products to choose from as far as camera, lights, audio and accessories, buying the right gadgets can be intimidating. …

The most agile of businesses are rising to the challenges of pandemic life. By retooling communication plans, they are staying top of mind and cutting through the noise. While a myriad of tools out there will promise the world and then some, few are as cost-effective and far reaching as a well-produced podcast. In the ten points below, we’ll explore why that is, and what you should consider before taking to the airwaves.


There are important lessons to be learned from Tiger King: Murder, Mayhem and Madness. The popular Netflix show is a cautionary tale of drugs, arson, stalking, illegally breeding wildlife and relying way too heavily on sequined leopard print.

Carrying on with work while the COVID19 Pandemic paralyzes many aspects of life can make us feel like we’re the orchestra that continued to play as the Titanic sank into the ocean. But DIY (Do It Yourself) video can be the lighthouse your business needs to navigate through these dark times. Here’s how to do it.

Over the past two weeks, I’ve found myself in endless hours coaching clients on how to keep media plans moving forward when everyone is home working remotely. Depending on what your business is, and who your customers are, your audience may need to hear…

If there’s anything that self-employed, freelance and small business owners have in common, it’s that we know how to WFH (Work From Home). Some of us have quite elaborate home offices meant for hours of work, meetings and maximum productivity while others accomplish the same from merely a laptop. However, due to the COVID19 pandemic, mandatory quarantines are requiring the rest of the global workforce to set up shop in their own living rooms. I understand what they’re going through because a few years ago, I was there.

Once upon a time, video was a shiny new tool afforded only by the savviest of marketers. But thanks to technology and 5G, those days are long gone. Video is finally the democratized soapbox we all need. Whether you’re just getting started or you’re a seasoned communications pro, here are 10 steps every business should consider before embarking on a video campaign.

1. Make a Mission Statement

This is a clear and high level summation of what you’re doing, why you’re doing it, and what you’re hoping to accomplish. You can see this as the canned answer for running by your CEO who just signed…

Richard Adler

I create videos for big brands and corporations.

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